The Low Down

THE LOW DOWN ON: DEAIER SOUZA

THE LOW DOWN ON: DEAIER SOUZA

This week we catch up with fashion and beauty blogger, Deaier Souza.

How long have you been blogging and what motivated you to start?

I have never planned to do blogging, it is kind of crazy how social media has changed recently and for me everything happened very naturally. I kind of fell into the industry after discovering my passion for fashion and beauty, as well as meeting new people on a daily basis. It has been about 3 years and what motivates me is the fact that I can help others to find their self confidence to wear a beautiful dress or just have a Gourgeous makeup day.

What has been your biggest challenge so far?

Stepping out of my comfort zone, as I can be a slight shy girl sometimes. However, I am so satisfied I have overcome that and now I am all over the place sharing my passion for what I love to do.

You love sharing your daily outfits and looks with your followers on Instagram. Do you have a fashion inspiration?

Totally. Fashion is one of my great loves as I can express my own self creativity ways of styling. What I feel good to where, it makes me feel Gourgeous and strong as a woman, yet I try my best to share the most affordable fashion tips to my followers as I feel many people are looking into affordability.

Why do you think the number of bloggers/influencers has grown so much in recent years? What sets them apart from traditional media?

It is a logical profession to me, if you think about it. Ordinary people are much easier for brands to deal with, rather than having to deal with the big celebrities. At the same time, it is also more affordable as brands can set different types of collaborations according to each blogger/influencer. Clearly there is a big dynamic and both sides are enjoying it.

If you had one piece of advice to give to other aspiring influencers, what would it be?

Don’t compare yourself to others. Keep doing what makes you happy as it is clearly what will reflect you. Step outside of your comfort zone and be proud of you.

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