The Low Down

VIP MEMBER HOTSPOT: Liam Conway

VIP MEMBER HOTSPOT: Liam Conway
This week we caught up with our VIP Member, Liam to find out how he secured his first brand collaboration with ASOS...

How long have you been blogging and what motivated you to start? 

Gosh, It's been about 3 years ago now since I first started photographing outfits, some of which were very questionable looking back! It was never really my intention to start. At this point, I was living in my hometown of Eastbourne. I was commercial modelling for a couple of agencies in London and when the work came and also juggling two jobs back home. I was really enjoying the modelling side of things but it was completely unpredictable and you pretty much find out if you have a casting the night before.
By this point, I just wanted more control over my life, so I thought of how I could continue the modelling, but in a way that suited me. So I started incorporating fashion photos on to my Instagram page and voila baby blogger Liam was born!

What has been your biggest challenge so far?

That's an easy one. It is hard to get started and remaining optimistic. Unless your one of the few people out there that has an overnight success with their following or you've made an appearance on Love Island. It is REALLY hard to build yourself up and takes a lot of time and commitment.

There were so many times I thought about giving up. It's so easy to think negatively when your posts aren't doing as well as you'd hoped. It would really frustrate me when I'd plan an outfit, a shoot and edit a photo for it not to do well. Then I would see other peoples posts doing fantastically when it was no more than a selfie in the bathroom. I had to learn to not be concerned about what anyone else was doing and to stay focused on what I was putting out there. It's easier said than done but with practice, it becomes second nature.

What's a typical day like for you?

Are we talking pre-COVID? I still work full time around all of this so I'd usually be at work right now! I'll mostly shoot all of my content on my days off and occasionally I'll rope my wonderful colleagues into a lunch break shoot around Kensington.After work, I usually have an event on this could be a press day, a film screening, a dinner, a restaurant review or a party (Not during Covid). I'm quite enjoying the serenity of lockdown and rediscovering some old interests. But god I miss events and seeing everyone!

Finally, If you had one piece of advice to give to other aspiring influencers, what would it be?

Remain yourself and don't become a cardboard cutout of everyone else. We don't need another influencer with a white background on every picture. Show us what makes you, you sis!You might get 100 no's from brands but remember for every 100 no's there's a yes! It took me AGES before I got to work with some of my favourite brands. I would always tag ASOS and never hear anything and then one day BAM I had an email inviting me up to London for a press day and the rest is history. I still work with ASOS now and have the best relationship with them.

That brings me to my next point. Be nice! Influencers and bloggers already get a bad rep and I've witnessed a lot of entitlement within the industry. So be nice! Nobody owes you anything and remember if Instagram shut down tomorrow and you lost your platform then it's back to the day job. So stay humble. Especially, be kind to PR's! They have a lot of work on their plate most of the time and you are never going to build great relationships being rude. Plus they are usually the loveliest people!

Follow Liam's journey on Instagram here xx
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