The Low Down

VIP MEMBER HOTSPOT: MARK ANDREW KELLY

VIP MEMBER HOTSPOT: MARK ANDREW KELLY
How long have you been blogging and what motivated you to start?

I have been blogging on and off for the last few years. I have been very fortunate to have worked for some amazing companies and brands since I moved to London 7 years ago but I didn't always feel like I had the time to focus on my own output. Over the last year or so I have come into my own a bit more and realised what it is that I want to say. Instagram for me is a place for self expression and how I show the world how I like to wear clothes. Its not as much about the following for me or about trends as it is a space where I can connect with others and discuss the things we are passionate about. I think this is extremely important. I sat and asked myself a few months ago "what is important to you? What are you passionate about?" and that is where I found the confidence to start planning content and let my styling and art direction experience come out to play and say what I wanted to say. This period of staying at home has really allowed me to focus on it and work on making genuine connections. My motivation came from not seeing much content that inspired me. There are a few bloggers that I adore and the one thing that they have in common is that they are their authentic selves. Yes their feeds are beautiful and manicured but they also let you into their world. They bring you on a journey. I see a lot of the same kind of styling on social media and I wanted to have a feed that was not just about nice imagery but also told the viewer who I was and what was important to me.

What has been your biggest challenge so far?

I think there is a certain level of confidence required when putting your own content out into the world. It has to come from a space where you are ok to show your vulnerability. People are going to hate what you do; your friends are not always going to like your posts and some may not even follow you or support your endeavours but thats absolutely fine. In the world of social media you will find another tribe. If you work hard to make connections with people who share your passions and values, that confidence will grow and its all part of the journey. When you find it, its quite a liberating feeling. The biggest challenge is finding your unique way of saying things and forgetting about the haters. Focus on your passions; connect with others who share these and HAVE SOME FUN.

Whats a typical day like for you?

At the moment I am up each day at 8.30/9am and the first thing I do is have a coffee. I then read the news and check instagram for any messages or interactions. I like to answer people as soon as I can. I then either tidy the house or do some laundry and after that I do a HIIT session in the living room because all of the gyms in the uk are still currently closed. My partner and I decided at the beginning of the stay at home period that we would both focus on our eating and exercise so that when things begin to return to "normal" the routine will be set and it will be easier to maintain. I am not naturally sporty or fitness inclined so it takes a lot of motivation for me to work out and keep to a routine. I usually do this 3 times a week. There are weeks where I falter but I also have accept that I am human so I will just need to pick it back up the next week! I usually post at 12pm or 3pm so depending on that I will eat lunch in between these times and I will either plan or execute some content to post later in the week. I don't have a set out plan or content map because I like that the feed is in line with my current mood or what I am actually up to or feeling at that time so I don't create things too far in advance. I recently bought a ring light and tripod for making video content so I am thinking up ideas that my audience will relate to an some of my afternoons are spent trialling things and just playing around. I usually respond to any inquiries or emails in the afternoon and have been face timing my friends and family back in Dublin. If I am not making brownies or a lasagne (I swear I eat healthily most of the time! Ha!) I like to get some reading in each week and recently I have been doing some research on hair loss and skin care and have read some really great books. I finished a book on psychology that a friend gave me last week and prior to that I read "Over The Top" by Jonathan Van Ness (twice because it was so damn funny!), this week I am starting "Straight Jacket" by Mathew Todd. I usually have "Getting Curious", a podcast by JVN on in the background during the day too. In the evenings we eat around 6 or 7pm and I might do another post. At the moment we have been eating on our balcony as the weather has been so beautiful. Then we'll watch something on Netflix before bed... If I were working it would be a whole different story as I am gone from 10am-8pm most days but my mind is currently focused on the now so I'll talk about that another time 😉

Finally, If you had one piece of advice to give to other aspiring influencers, what would it be?

Be spontaneous. Have fun. Don't take it too seriously. Too many feeds look the same so find your voice and focus on that! 

Follow Mark's journey on Instagram here

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