I blogged for fun in 2015 as an established personal shopper and celebrity stylist. My creative flair evolved into blogging, organically. I felt like blogging gave me an authoritative voice and more creative autonomy. So, I attended industry events; product launches, fashion shows, and blogged about them. Through continuous networking, I felt inspired to support emerging brands and other fashion innovators through my love for creative writing. In 2017, I officially launched -The Lifestyle Collective by Style Icon Nat - a fashion, beauty and lifestyle blog. My platform has enabled me to consolidate my creative skills of writing, styling, vlogging and style commentary in order to educate, motivate and inspire like-minded individuals.
What has been your biggest challenge so far?
The biggest challenge was my branching out into content creation from personal styling. Personal shopping and blogging are seen as two different entities. I sometimes struggled with positioning myself as both owing to my audience's understanding of my work as a personal stylist. I realised that it is OK to have more than one string to your bow. Consequently, I keep my content mainly fashion and personal style orientated to cater to my niche audience. Fortunately, my blog has also led to travel opportunities including press trips to Italy and Los Angeles; beauty-product and restaurant reviews.
I am an early riser. I meditate, first of all, which sets me up for the day. I read, have a coffee (with a light breakfast) and then exercise all of which prepare me mentally for social media activity. I compose a to-do list the night before which I work through. Additionally, I plan my content accordingly; whether for a blog post or vlog. I am constantly thinking of ways to produce fresh content to keep my audience engaged. However, I find that my best content comes from less meticulous planning. Sometimes, it is better to let your creative spirit run free.
Finally, If you had one piece of advice to give to other aspiring influencers, what would it be?
Find your niche. Focus on particular interests or passion-areas then apply a very simple process - create, share and engage. Be consistent. Before lockdown, I would network like crazy. I could not emphasize this enough - 'schmoozing' is another forte of mine which has landed me paid work, followers and strong contacts. When things slowly get back to normal, my advice is to attend an industry event twice a week, at least. Be yourself, create a signature blogging style that feels natural to you and keep moving steadily (just don't stop!). Best of luck!